One afternoon in mid-1993 three partners in the ship-repair industry had a discussion about a restaurant in Lisbon, Portugal, called Fla-Flu Churrascaria. Semmy and Jasni had eaten at Fla-Flu several times over the last three years and could not stop raving about it. “Let’s start a restaurant like this in Singapore” was the suggestion.
So the idea of Brazil Churrascaria Singapore was born. Several weeks later, Jasni and a third partner David flew to Rio de Janeiro to investigate churrascarias. The two partners spent three days eating and drinking at all the biggest churrascarias in Rio and they decided that this is a great idea for food and it will work well in Singapore.
Forming an alliance with a churrascaria in Copacabana, the planning for Brazil Churrascaria began. Martin Spykerman joined as General Manager and spent 4 months in Rio, learning the ropes. Eight passadors were interviewed and began preparation to relocate as soon as premises were found in Singapore.
Jean-Claude Pardon, interior designed of several churrascarias in Rio was retained to design Brazil Churrascaria. He recommended that the design captured the general look of a modern, up-market Rio churrascaria. Large oil paintings were commissioned to depict life in Rio and Brazil in general from big names like Bonnifacio, Lenita Holtz etc.
Meanwhile the partners agreed on the name Brazil Churrascaria, and retained the services of one of Singapore’s leading advertising companies to design the logo. It was called Brazil Churrascaria anticipating that people would simply say about eating at the restaurant: Let’s go to Brazil! An idea that would fascinate Singaporeans who saw Brazil as an exotic country with a fantastic football team.
That is exactly what happened. In September 1994, Brazil Churrascaria opened its doors for business amid great fanfare, much media publicity and long queues at the door. The concept of eating an unlimited quantity of good quality meat ignited the imagination of food loving Singaporeans.
Today, more than 10 years later, Brazil Churrascaria is still a lively and thriving restaurant, full to the brim with customers every night, eating meat and drinking caiparinahs. Over the years Brazil Churrascaria has served more than ½ million customers in Singapore.
And Brazil Churrascarias has spread its wings. In 2003 a Brazil Churrascaria opened in Ho Chi Minh City, Vietnam. At the same time another was opened in Kuala Lumpur, Malaysia – but because of legal requirements it was called Carnaval.
Brazil Churrascaria is well established in the Singapore food scene, winning multiple quality awards without fail every year. It is the market leader in quality and consistency, known for keeping faithfully to the original churrascaria concept found in any of the top quality churrascarias in Rio.
Now Brazil Churrascaria is ready to move out into the world!
16 Sixth Avenue, Singapore 276476.
Tel no : (65) 6463 1923 (restaurant), (65) 6467 8175 (office)
Fax no : (65) 6463 1927
Please call us for more details