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Pictures on this page: Scenes from previous exclusive HGR parties.
THE people at Heineken Green Room (HGR) are playing hard to get. Set up as an exclusive community of trendsetters and leaders among the local music scene, HGR has been holding invite-only events which common music-loving folk like us can only dream of attending.
HGR elevates Singapore’s nightlife scene to steeper heights with live music and a DJ set from UK art-rockers The Rakes for the next HGR session at Zouk on March 27. It marks the first South East Asian performance for The Rakes, but for the HGR team, it’s just yet another exceptional event put together.
 Known for featuring never-seen-before acts like UNKLE, Thievery Corporation, and The Cuban Brothers, HGR members continue to hold special entry rights to these rare parties.
For The Rakes session next Thursday, however, indie goers can log on to www.hgr.com.sg and participate in a simple contest in order to win a couple of tickets to rock out with the band and rub sweaty shoulders with local musicians, DJs, and music producers. Some 20 pairs of tickets are up for grabs, and the contest ends March 24. So scurry down to their website and tell them how you’d like the music scene to be shaken up, in order to win tickets.
Committed to providing unique music experiences to those in the know, new HGR memberships are limited to current members’ referrals only, and membership offers invitations to Heineken-supported parties and private lounge facilities at major music festivals.
“The Heineken Green Room is taking on new initiatives to stay at the forefront of music experiences,” said Desmond Tan, Marketing Manager for Heineken in Singapore. “We understand that today’s consumers are creative, opinionated and constantly looking for fresh experiences. With our newly establishment Sound Council, its members have the opportunity to further influence and redefine the music landscape in Singapore, with the support of Heineken.”
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